Must My Wannabe Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I spend helping her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we create together can get us: an opening. I know not all people likes being on camera, but often unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. I thought filming a clip here or there would be fun for her. Creativity thrives in collaboration, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She needs to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Jonathan Garrett
Jonathan Garrett

Seasoned gaming analyst with a passion for slot mechanics and player strategies, sharing expertise to help enthusiasts make informed choices.